Last Updated: February 23, 2024

On January 1, the leading crypto-only betting platform secured the title partnership of Sauber’s Formula One team for 2023 and 2024. has been named the official sponsor of UFC in Asia. As part of this arrangement, UFC and Stake will work together to enhance the betting experience for UFC fans, offering exclusive promotions and VIP experiences.

They will also generate unique social and digital content featuring prominent UFC athletes, Stake stated in a PR.

Innovative Gaming Experience

Nick Smith, UFC Vice President of Global Partnerships, commented, “We’re thrilled to partner with an exciting and emerging brand like Stake to offer exclusive digital and social content to our fans, as well as an innovative gaming experience. UFC prides itself on being an innovator, and Stake is a unique way for fans to experience the action and excitement of UFC.”

UFC, a global mixed martial arts (MMA) organization with over 625 million fans and 180 million social media followers, holds a preeminent position in MMA, organizing more than 40 live events annually in prestigious arenas worldwide. UFC champion Israel Adesanya has been appointed as’s inaugural brand ambassador.

Stake F1 Team

On January 1, Stake announced an exclusive title partnership with Sauber’s F1 team, resulting in the latter’s rebranding as the Stake F1 Team for the 2024 and 2025 Formula One seasons. The partnership, which builds on the 2023 collaboration, entails a rumored $95 million sponsorship payment for the 2023 season.

Stake’s foray into Formula 1 racing complements its sports sponsorship deals, such as being a shirt sponsor for the Premier League team Everton FC.

Additionally, Stake’s recent acquisitions, including Betfair Colombia and a partnership with iGaming solution provider TG Lab, signify its strategic entry into the Latin American market and further expansion in the iGaming sector.

Over 10 Billion Bets in 2023

Stake Online Casino & Sportsbook, in a comprehensive overview of its successful year 2023, disclosed that a staggering total of 10,233,543,250 (10.23 billion) bets were placed at Stake Casino throughout the year, with slot games accounting for 9,907,841,123 (9.9 billion) bets. Stake Sportsbook saw 43,456,428 (43.45 million) bets placed during the year.