The International Tennis Federation (ITF), which organizes the Davis Cup tournament, and Stake.com have extended their partnership until the end of 2026. For 2025 and 2026, stake.com will be the official betting partner of Davis Cup. The development builds on the 2024 collaboration between ITF and Stake.com, which reportedly paid $1 million for the one-year partnership last year.
Extension of Sponsorship
The extension of the sponsorship allows Stake.com courtside branding and promotion through sponsored content on Davis Cup’s social media channels throughout all the events. While Stake.com has announced the extension of the tie-up in a blog, it has not divulged any financial details involving the sponsorship deal for the 2025 and 2026 seasons.
Besides Stake.com, ITF has a few other sponsors, including Lexus, Dunlop, Joma, Evian, Pfizer, Quironsalud, and Haier.
ITF President David Haggerty commented, “We thank Stake for their support for our competition and look forward to working with them at Davis Cup ties and events throughout the next two seasons.”
Stake.com’s Chief Marketing Officer, Akhil Sarin, stated, “This partnership renewal isn’t just about extending an agreement; it’s a testament to our shared vision and successful collaboration we built together.”
Stake.com has built a formidable lineup of sports sponsorship deals. These include Front of Shirt sponsorship with the UK’s Everton Football Club, official betting partner of Ultimate Fighting Championship (UFC), and main title sponsor of Sauber’s Formula 1 campaign.
Davis Cup, often called the World Cup of Tennis, is an annual men’s tennis tournament. The 2025 Davis Cup Finals will be held in November at Bologna, Italy.
Stake.com’s F1 Bet
Stake.com’s foray into Formula 1 sponsorship with the Sauber team in 2024 has yielded positive results. While the Stake F1 Team finished 9th overall, Stake.com leveraged the partnership to enhance its motorsport betting offerings.
This included expanding betting options (race winners, podium finishes, fastest laps, etc.), introducing live streaming of F1 races, and promoting these opportunities heavily on social media. Their dedicated X (formerly Twitter) handle, @StakeF1Team, gained 1.5 million followers in under a year.
The sponsorship deal, reportedly valued at $50 million annually, includes naming rights for the team and the car (Kick Sauber C44). The team’s distinctive lime green livery further contributed to brand visibility.
