The Professional Fighters League (PFL) has named Cloudbet the official sports betting partner for 2025. PFL events begin with the Road to Dubai Championship on 25 January 2025. The crypto-focused platform Cloudbet will be PFL’s exclusive partner in sports betting and online casinos.
This multi-year deal gives Cloudbet an exclusive opportunity to integrate crypto features and offer innovative betting experiences to PFL fans.
The Collaboration
Beginning with the PFL’s Dubai event, the collaboration promises to improve fan engagement, branding, and betting experience. The agreement includes prominent Cloudbet branding at events and on broadcasts, focusing on developing new betting features to increase fan interaction and excitement.
Sound Bytes
“We are excited to announce our new long term partnership with Cloudbet,” said Damian Willoughby, EVP Global Partnerships at PFL. “Cloudbet are forging a reputation as a trailblazer in the industry through their innovative approach and world class suite of products. We believe this is synonymous with the PFL and are elated to collaborate with Cloudbet to bring a fresh and premium experience for our fight fans around the world.”
“One thing that really attracted us to this partnership was the chance to innovate alongside the PFL and bring truly new ideas to the sport,” said Cloudbet. “We plan to take this opportunity to push the boundaries of the fan experience together. More on that over the next few weeks and months.”
